ZTE AXON 20 — CREATING HYPER LOCAL RELEVANCE

Real innovations don’t happen very often in the smartphone market, nowadays. Chinese brands are always on the forefront, but the have a hard time reaching European audiences. To make the new ZTE Axon 20 —the world’s first smartphone with an under-display camera— feel at home in Austria we went hyper-local. We partnered up with a Styrian based production company Oblique to shot in Flachauwinkel and Vienna’s 2nd district with local influencers.