JUGEND INNOVATIV — COMMUNICATING GROWTH

Jugend Innovativ is Austria's largest school competition. But too few people outside the school labs, workshops and project rooms know that. The last branding was more than 10 years ago... So it's time for a breath of fresh air in the schoolyard and a competition appearance that the participants will be proud to tell not only their grandparents, but the whole world about.

At the center of the new brand is the JI-logo consisting of two style-defining letters, which are built on an isometric grid. The arrangement of the "J+I" results in stages that symbolize the developmental steps of the students' projects. Each of the five categories Science, Engineering, Design, Entrepreneurship and Sustainability also has new color combinations and icons.