WAFF — "NICHT WIEDER MARY"

"Nicht wieder Mary" is Austria's first micro-series for social media, designed for smartphones and targeting an audience that can’t identify with the usual advertising for care professions. In October 2023, Mary sets off on TikTok, Instagram, and YouTube. Alongside this, an info campaign and a landing page with all the details for starting a career in care was launched. The result? 38.8 million video views, nearly 100.000 clicks, and 1.800 job applications in just two months.